Tuesday, October 29, 2013

Make Reporters Say Yes: The Must-Know Steps for Self-Published Authors to Get Local Media Coverage

A few months ago, I was privileged to meet Annie Lubinsky, the wonderful Features Editor of a local newspaper in my area. After chatting about our respective positions and realizing the great need to educate authors on obtaining exposure for their books through local media, I saw the value in doing a webinar together on the topic, asked if she’d be interested, and she gladly accepted.

The guidance Annie gave in that presentation was invaluable, and because I’ve wanted it to reach a wider audience, I’ve finally written the following article (with Annie’s blessing!) in an easy-to-digest Q&A, highlighting the information we shared in that webinar.

Yes, newspapers are still alive, both in print and online. And our goal was to take writers from feeling intimidated and overwhelmed about approaching local media to being more knowledgeable, confident, and respectful of the process so they could gain the editor relationships and exposure they desired. I hope you’ll find we accomplished this as you use these tips to obtain coverage for your own labor of love!

Friday, October 18, 2013

Is Ingram Spark the Next Great Option for Self-Publishing Authors?

I admit it. When I found out just two weeks ago that Lightning Source had launched Ingram Spark to answer the call for a more author-friendly platform, I was thrilled. I eagerly encouraged one of my clients—who was previously going to use Lightning Source along with CreateSpace—to try it, and he thought it would be great too. But after my client’s account was approved and I set up the title and uploaded the files for him, my thrill quickly faded.

Now, I want you to know that I held out writing this post because I didn’t want to make a snap judgment; after all, Ingram has a great reputation, which is why I had such high expectations of the new platform. But the truth is that it doesn’t seem ready for the self-pub author, or even the publishing professional who works on behalf of the author. Why?