Let’s face it: Once your book has been produced and published in a substandard way, recouping your reputation and overcoming the often poor reviews is no easy road for a writer, not to mention the cost of the stack you enthusiastically purchased to have on hand for eager fans and speaking gigs. Having your book subsequently redone the right way is the only smart choice—yet has the damage already been done?
|Photo courtesy www.obsessivebookworm.wordpress.com|
I don’t have to tell you that first impressions govern every aspect of our lives. How we feel about people, food, websites, book covers … you name it … determines whether we stick around for more or revisit them later. Our human nature wants to be pleased at the outset, perhaps so that we innately don’t waste too much time on the myriad choices placed before us on a daily basis. And when the first impression isn’t good, we’re often tainted for a second look … or taste … or read.
This is precisely why it’s vital not to take short cuts when editing, designing, and packaging your labor of love. The chances that a reader will come back to see the “improved version” are slim to none (unless they love you!), so do yourself a favor: