Wednesday, June 13, 2012

Wednesdays with Stacey: A Desk Chair Chat

The Hitchhikers Guide to the (E-Books) Galaxy

You’re on the side of the road (with your manuscript in your backpack, of course), unsure of which passerby to trust. You have a destination (bestselling author), but there are several stops you must make before you arrive. There are various roads and highways you could take, but let’s face it, to save time you’d vote for the most direct route.

In pouring over today’s influx of self-publishing-related material, I came across an article written in the Sydney Morning Herald (yes, the Australia one) ... and whilst at times the articles in foreign newspapers don’t necessarily apply to us here in the U.S., this one was particularly relevant.

Within it is provided a 10-point guide to e-book success ... and I highly recommend it! It’s concise, direct, and gives some excellent tips to would-be or current authors who wish to take the e-route.

No need to stick out your thumb ... a click of the mouse oughta do it. :-)

Write from the heart,

Stacey Aaronson is a professional Book Doctor who takes self-publishing authors by the hand and transforms their manuscripts into the books they've dreamed of—from impeccable editing and proofreading to engaging, audience-targeted cover and interior design—rivaling or exceeding a traditional house publication.

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Wednesday, June 6, 2012

Wednesdays with Stacey: A Desk Chair Chat

Apple’s New Savory Treat: iBooks Author

Okay, so some of you won’t receive word of this post until Thursday (I’ve discovered there's a delay for my email subscribers) ... but let it be known that here I sit on Wednesday (hence the running title), with a tea and leftover homemade scone from our (at home) Queen’s Diamond Jubilee celebration, typing in a British accent (just play along), and thinking how brilliant it would be to flip through a book on my iPad about the Royal Family (I can’t help it, I’m an anglophile), complete with photos, slideshows, and video content.

Lest you think I’m dreaming, the technology for such a book is actually here! (If you already knew that, pretend you just found out and are extremely excited, ok?)

You may not care a hound or a buck about the monarchy, but take a leap with me and imagine the possibilities ... they’re quite endless, actually. Non-fiction, children’s books, fiction, textbooks – and don’t even get me started on cookbooks or other guides or how-tos on myriad topics – all interactive ... all full color ... all incredibly brilliant!

“How, how?” The crowd chimes and sways with anticipation. Well, I’ll tell you ...

Friday, June 1, 2012

For Whom the Stigma Tolls

What’s the one big thing keeping writers from self-publishing? Besides some feelings of overwhelm about exactly how to do it ... let’s face it: It’s still the stigma of it all.

We would all love to have a big (or small) publishing house’s name on the spine and back cover of our books. Why? Credibility. Prestige. It means that someone respected in the industry thought our work was good enough to share with the masses. It signifies quality; after all, doesn’t that publisher’s stamp of approval mean that it belongs in bookstores with other great books, assuring there’s an audience who will love it?

Whilst all of the above may be true, we as writers know that traditional publishing does not a guarantee nor a bestseller make. In fact, most – if not all – marketing, book tours, and the like now fall to the author anyway, even with a big (or small) house contract. There’s no assurance of subsequent book deals; the royalties are low; even editors are growing sparse. And we won’t even talk about the fact that the writer typically has little to no say in the cover or interior design of their book ... hmmm.

Indie (or self-) publishing is looking better and better for writers ... and yet the stigma remains.

Well, perhaps hearing these words will help:

The stigma is fading.

Let me say it again, a bit louder in case impact is lacking.